Youtube Channel and Curated Playlists for Eco-rally
Social marketing and education about technological advances in eco-friendly products; for Eco-rally.org, the annual Eco-rally event and the Revolve consultancy. Dedicated channel, original videos. curated playlists. comment moderation, tagging & description-writing, engagement analysis, promotion and cross-fertilizationo-marketing between major brands and high profile public figures.
A combined total of tens of thousands of views, seventy channel subscriptions and multiple shares, video responses and 'thumb ups' from the diverse global audience. The videos provoked lively debate about the core issues, increased interest in the event, increased the profile of products, services and event participants, gave us a better understanding of the target audience and brought more traffic to our website.