Point of View Cycling Video - Critical Mass Johannesburg

Point of View video allowing viewers to fully experience the moving statement of thousands of illuminated bicycles lighting up the dark streets of inner-city Johannesburg, South Africa. Critical Mass is NOT a race. The CM movement aims to raise awareness about the viability of bicycles as a form of transport; the cyclist's right to share public space safely and the need for cycling infrastructure. Critical Mass Joburg aims to bring more people back into the city. CM is about having fun, in a group, on wheels.

Before design intervention: 
car-filled congested roads

"Worth a watch!"

Design discipline: