Experience design - Pharmaceutical trade show

CPhI Worldwide is the arguably the largest and most important global trade show for the pharma industry. I was commissioned by Custom Pharma Services to develop and deliver a marketing campaign for this event. 

I worked with the board to develop a strategic marketing campaign to communicate Custom Pharma's clinical and product development expertise, and their investment in a new fully contained facility to handle highly potent pharmaceutical compounds. I took the lead in creative direction and applied experience design, visual communication, animated graphics, promotion, B2B marketing, social media and print advertising.